What is Revenue Attribution?
Attribution connects purchases to marketing channels, answering:
- Which campaigns drive sales?
- What’s my ROAS per channel?
- Where should I invest more?
TrackShift’s Attribution Model
TrackShift uses last-touch attribution based on:
- UTM parameters from landing page
- Referring site information
- Click IDs (fbclid, gclid, etc.)
Captured Parameters
| Parameter | Example | Source |
| utm_source | Campaign source | |
|---|---|---|
| utm_medium | paid_social | Traffic medium |
| utm_campaign | summer_sale | Campaign name |
| utm_content | video_ad_1 | Ad variant |
| utm_term | running_shoes | Keywords |
| fbclid | abc123 | Facebook click ID |
| gclid | xyz789 | Google click ID |
| ttclid | tiktok123 | TikTok click ID |
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