Google Tag Manager (GTM) Setup

Important: GTM Compatibility

TrackShift’s Web Pixels cannot load external scripts like gtag.js or GTM inside Shopify’s sandbox environment. Instead, TrackShift:

1. Sends events to our server relay endpoint
2. Forwards events to GTM server-side container (if configured)
3. Or uses native pixel templates for each provider

When to Use GTM

• You have complex custom tracking requirements
• You need server-side GTM container
• You have custom data layer implementations

Recommended Approach

For most merchants, we recommend using TrackShift’s native provider templates instead of GTM. This provides:

• Simpler setup
• Better Shopify integration
• Automatic event mapping
• Built-in health monitoring

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