Introduction
TrackShift is a Shopify app designed to help merchants migrate their legacy tracking scripts to Shopify’s modern Web Pixels and server-side tracking (CAPI).
Why TrackShift Exists
Shopify is transitioning away from legacy checkout customizations like Additional Scripts and Thank You page code. This change affects thousands of merchants who rely on these scripts for conversion tracking.
The Problem:
- Legacy checkout scripts are being deprecated
- iOS privacy changes and ad blockers reduce tracking accuracy
- Merchants risk losing critical conversion data
- Manual migration is complex and error-prone
The Solution: TrackShift automates the entire migration process:
- Scans your existing tracking code
- Identifies all tracking providers
- Generates compliant Web Pixel code
- Provides server-side tracking for maximum accuracy
- Monitors tracking health continuously
Who Should Use TrackShift?
- Store owners who have tracking code in Additional Scripts
- Agencies managing multiple client stores
- Developers looking for a faster migration path
- Marketers who need accurate conversion data
Supported Tracking Providers
TrackShift supports 9 major tracking providers:
- Google Analytics 4 (GA4)
- Meta Pixel (Facebook)
- TikTok Pixel
- Pinterest Tag
- Snapchat Pixel
- Google Ads
- LinkedIn Insight Tag
- Microsoft/Bing UET
- Google Tag Manager (GTM)
—