Problem 1: Shopify Checkout Deprecation
The Issue: Shopify is removing support for legacy checkout scripts. If you have tracking code in “Additional Scripts” or your Thank You page, it will stop working.
Our Solution: TrackShift migrates your scripts to Shopify’s Web Pixels, which are fully supported and compliant with Shopify’s “Built for Shopify” requirements.
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Problem 2: iOS Privacy Changes (App Tracking Transparency)
The Issue: Apple’s iOS 14.5+ privacy changes allow users to opt out of tracking, causing up to 50% data loss for browser-based pixels.
Our Solution: Server-side tracking (CAPI) sends conversion data directly from your server to ad platforms, bypassing browser restrictions entirely.
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Problem 3: Ad Blockers
The Issue: Browser extensions and privacy tools block tracking pixels, leading to inaccurate conversion data.
Our Solution: Server-side events are sent server-to-server, invisible to ad blockers.
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Problem 4: Duplicate Conversions
The Issue: Running both browser and server-side tracking can cause duplicate conversion events, inflating your data.
Our Solution: TrackShift includes automatic event deduplication with a 1-hour TTL, ensuring each conversion is counted only once.
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Problem 5: Multi-Currency Tracking Errors
The Issue: International stores using Shopify Markets display prices in local currencies, but tracking often reports the wrong currency.
Our Solution: TrackShift uses Shopify’s presentment currency to track revenue in the customer’s displayed currency, not your store’s base currency.
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Problem 6: GDPR Compliance
The Issue: Firing tracking pixels before consent can result in fines and legal issues in the EU.
Our Solution: TrackShift integrates with Shopify’s Privacy API and Google Consent Mode v2, ensuring pixels only fire after proper consent.
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Problem 7: No Visibility Into Tracking Health
The Issue: You don’t know when your tracking breaks until you notice campaigns underperforming.
Our Solution: Health Monitoring compares Shopify orders against received tracking events and alerts you via Slack or email when issues arise.
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