PixelShift uses a three-step approach to migrate your tracking:
Step 1: Scan Your Scripts
Our AI-powered scanner analyzes your existing checkout scripts and identifies:
- Which tracking providers you’re using
- What events are being tracked
- Your tracking IDs and configurations
- Custom implementations and parameters
Step 2: Generate Web Pixels
Based on your scan results, PixelShift generates:
- Shopify-compliant Web Pixel code
- Full-funnel event tracking (13 customer events)
- Event deduplication logic
- Multi-currency support
- Google Consent Mode v2 integration
Step 3: Server-Side Tracking (Pro)
For Pro users, PixelShift also configures:
- Server-side API integrations (CAPI)
- Direct server-to-server event transmission
- Bypasses ad blockers and browser restrictions
- Enhanced match rates for better attribution
Technical Architecture
Customer Action → Shopify Web Pixel → PixelShift Server → Ad Platform APIs
↘ Event Validation
↘ Health Monitoring
Web Pixels run in Shopify’s sandboxed environment, capturing events as customers browse your store.
Server-Side CAPI sends events directly from your server to advertising platforms, ensuring data reaches them even when browser-side tracking fails.