Pinterest Tag Setup

Finding Your Pinterest Tag ID

  1. Go to Pinterest Ads Manager
  2. Click AdsConversions
  3. Select your tag
  4. Copy the Tag ID

Server-Side Conversions API Setup (Pro)

Field Where to Find It
Tag ID Conversions → Tag settings
Access Token Pinterest Developer Portal
Ad Account ID Ads Manager → Account settings

Events Sent to Pinterest

TrackShift Event Pinterest Event Name
page_viewed pagevisit
product_viewed viewcategory
product_added_to_cart addtocart
checkout_started checkout
checkout_completed checkout

Last updated: January 16, 2026