Google Analytics 4 (GA4) Setup

Finding Your GA4 Measurement ID

1. Go to Google Analytics
2. Click Admin (gear icon)
3. Select your property
4. Click Data Streams
5. Select your web stream
6. Copy the Measurement ID (starts with “G-“)

Required Configuration

Field	Where to Find It
Measurement ID	Data Streams → Web Stream
API Secret (for server-side)	Data Streams → Measurement Protocol API secrets

Creating an API Secret (for Pro users)

1. In your Data Stream, scroll to Measurement Protocol API secrets
2. Click Create
3. Name it “TrackShift”
4. Copy the secret value
5. Enter it in TrackShift → Integrations → GA4

Events Sent to GA4

TrackShift Event	GA4 Event Name
page_viewed	page_view
product_viewed	view_item
product_added_to_cart	add_to_cart
checkout_started	begin_checkout
payment_info_submitted	add_payment_info
checkout_completed	purchase

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