Finding Your Meta Pixel ID
- Go to Meta Events Manager
- Select your Pixel
- Copy the Pixel ID (15-16 digit number)
Server-Side CAPI Setup (Pro)
For server-side tracking, you also need:
| Field | Where to Find It |
| Pixel ID | Events Manager → Data Sources |
|---|---|
| Access Token | Events Manager → Settings → Generate Access Token |
Generating an Access Token
- In Events Manager, select your Pixel
- Go to Settings
- Scroll to Conversions API
- Click Generate access token
- Copy and save the token securely
- Enter it in TrackShift → Integrations → Meta
Events Sent to Meta
| TrackShift Event | Meta Event Name |
| page_viewed | PageView |
|---|---|
| product_viewed | ViewContent |
| product_added_to_cart | AddToCart |
| checkout_started | InitiateCheckout |
| payment_info_submitted | AddPaymentInfo |
| checkout_completed | Purchase |
Advanced Matching
TrackShift automatically hashes customer data (email, phone) using SHA256 before sending to Meta, improving match rates while maintaining privacy compliance.
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