Why Hash Customer Data?
Ad platforms use customer data (email, phone) to match conversions to ad clicks. However, sending raw personal data:
- Creates privacy concerns
- May violate GDPR/CCPA
- Exposes customer information
SHA256 Hashing
TrackShift automatically hashes all PII (Personally Identifiable Information) before sending to ad platforms:
| Raw Data | Hashed Value |
| john@email.com | e99a18c428cb38d5f260853678922e03… |
|---|---|
| +15551234567 | 8d969eef6ecad3c29a3a629280e686cf… |
What Gets Hashed
- Email address
- Phone number
- First name
- Last name
- City
- State/Province
- Postal code
- Country
Platform Requirements
| Platform | Hashing Required |
| Meta CAPI | Yes (SHA256) |
|---|---|
| GA4 | Optional |
| TikTok | Yes (SHA256) |
| Yes (SHA256) | |
| Snapchat | Yes (SHA256) |
| Google Ads | Yes (SHA256) |
| Yes (SHA256) | |
| Bing | Yes (SHA256) |
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